Smart Content Marketing & More
Meaningful Content Boosts Business It’s important to know your goals early in the creation of your business’ social media accounts and base your content off of those goals. Especially if you are just starting out, you need to have meaningful content that could boost business. It’s also important to sprinkle in personal content that your audience can relate to. Content …
Are you giving digital marketing the percentage of your marketing budget that gives you the best return? Consider that 93 percent of online experiences begin with a search engine. And 47 percent of people click on one of the first three listings. How are customers finding you? If you’re not showing up in the top-three search spots, then customers probably aren’t finding …
Expio Digital Marketing Case Study: The Value of Well-Written Website Content Great website content pieces can consistently drive considerable meaningful traffic to your website. More traffic leads to more potential customers/clients. Writing for the web is a specific skill set, requiring training in keyword research, HTML tags and search engine optimization. Expio helps many businesses increase their website traffic through …
Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement Improve Keyword Rankings THE APPROACH Optimize pages to rank higher in google searches. Track and optimize targeted keyword opportunities. Produce FAQ pages around keywords …
Thoughts on ending a business relationship with grace and professionalism. By Andy Roller At the end of 2020, we lost one of our best at Expio – the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision. I realize it’s not …
A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities Sometimes what goes around really does come around. We had a client that started out a great fit with Expio. There was mutual respect and great communication. Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core …
Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable …
16 Key Steps For Landing a Great Internship and Making the Most of It. In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand …
If You Don’t Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how’s it going with your SEO monthly reports? If you’re an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? …
