Smart Content Marketing & More
Expio Digital Marketing Case Study: The Value of Well-Written Website Content Great website content pieces can consistently drive considerable meaningful traffic to your website. More traffic leads to more potential customers/clients. Writing for the web is a specific skill set, requiring training in keyword research, HTML tags and search engine optimization. Expio helps many businesses increase their website traffic through …
Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement Improve Keyword Rankings THE APPROACH Optimize pages to rank higher in google searches. Track and optimize targeted keyword opportunities. Produce FAQ pages around keywords …
Thoughts on ending a business relationship with grace and professionalism. By Andy Roller At the end of 2020, we lost one of our best at Expio – the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision. I realize it’s not …
A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities Sometimes what goes around really does come around. We had a client that started out a great fit with Expio. There was mutual respect and great communication. Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core …
Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable …
16 Key Steps For Landing a Great Internship and Making the Most of It. In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand …
If You Don’t Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how’s it going with your SEO monthly reports? If you’re an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? …
In This Post: News about Google’s first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say …
In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I’m A Medical Professional… Why Should I Blog? In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about …
