Smart Content Marketing & More
A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights With So Many Metrics, Which Ones Are Most Important? Of the largest social media platforms, Facebook certainly offers one of the most robust analytics platforms. Facebook Insights provide many options including custom time frames showing numerous data points that show a lot of useful information about a page’s audience. …
Creativity isn’t just for designers. And it’s in demand by clients. If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, …
Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist …
Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of …
Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they’re asking friends in person and on social media, and they’re savvy enough …
By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able …
In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real …
Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards …
New Expio Chief Relationship Officer Brings 17 Years Digital Marketing Experience Rule-Breaking Pioneer in Social Media and SEO Expio has been following the career of Jody Reynolds for some time. Years ago, the company where Reynolds was working met with Expio to discuss digital marketing tactics. At a time when Facebook pages weren’t standard and iPad giveaways were a …
SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest …
