The Importance of Knowing Your Audience on Social Media

The Importance of Knowing Your Audience on Social Media

Caylee Hanna Social Media Leave a Comment

Meaningful Content Boosts Business It’s important to know your goals early in the creation of your business’ social media accounts and base your content off of those goals. Especially if you are just starting out, you need to have meaningful content that could boost business. It’s also important to sprinkle in personal content that your audience can relate to. Content …

Digital Marketing Spending Recommendations 

Digital Marketing Spending Recommendations 

Jody Reynolds Online Search (SEO) Leave a Comment

Are you giving digital marketing the percentage of your marketing budget that gives you the best return? Consider that 93 percent of online experiences begin with a search engine. And 47 percent of people click on one of the first three listings. How are customers finding you? If you’re not showing up in the top-three search spots, then customers probably aren’t finding …

The Value of Well-Written Website Content

Grace Ensor Blogging

Expio Digital Marketing Case Study: The Value of Well-Written Website Content Great website content pieces can consistently drive considerable meaningful traffic to your website. More traffic leads to more potential customers/clients. Writing for the web is a specific skill set, requiring training in keyword research, HTML tags and search engine optimization. Expio helps many businesses increase their website traffic through …

De-Coding Data

Shiley King Social Media

De-Coding Data Why is data important in marketing?   By Stormie Sanchez With almost seven out of 10 online experiences starting in search engines, it’s no wonder that digital marketing is expected to make up to 46% of all marketing in 2021. As more businesses turn to the internet to bring in new leads and increase conversions, the importance of ...
cattle standing in a field

How The Hereford Economic Development Corporation Increased Organic Site Traffic by 261% And Improved Keyword Rankings In Less Than a Year

Shiley King Case Study

Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement  Improve Keyword Rankings  THE APPROACH Optimize pages to rank higher in google searches.  Track and optimize targeted keyword opportunities.  Produce FAQ pages around keywords …

How Great Employees Move On

andyroller News

Thoughts on ending a business relationship with grace and professionalism. By Andy Roller At the end of 2020, we lost one of our best at Expio – the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision.  I realize it’s not …

light trails on rush hour traffic at night

How Clients and Agencies Should Treat Each Other

Jody Reynolds Expio Values

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities Sometimes what goes around really does come around.  We had a client that started out a great fit with Expio. There was mutual respect and great communication.  Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core …

Andy Roller speaking in front of an audience.

How to Get People to Answer Emails, Make Decisions and Be Responsive

Jody Reynolds Expio Values, Sales, Tech

Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable …

woman on laptop

How to Be a Rockstar Intern

Jody Reynolds Expio Values

16 Key Steps For Landing a Great Internship and Making the Most of It. In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand …