In this post:
- The value of blogging for medical professionals
- How blogs can help expand audiences, and create a better world
- Ideas to immediately put into practice for medical bloggers
I’m A Medical Professional… Why Should I Blog?
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In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about their health and wellness, blogging presents a huge opportunity for medical clinics and professionals.
Google is building a more robust search result page for medically-related searches than ever before. Voices like yours have an opportunity to rank in these searches.
Tips For How To Create A Successful Medical Blog
A Medical Blog Is A Powerful Communication Medium During Pandemics Like COVID-19
Provide insights and analysis, plus news and updates during times like the COVID-19 pandemic. Physicians who have been blogging will already have a powerful communication medium to use in times like the pandemic.
Assist Patients In Their Patient Journey
Provide blogs that provide information helpful to the patient journey, such as:
- What to expect during their medical visits and appointments
- The pregnancy appointment schedule for Ob/Gyn patients, for example
- How to use patient portals or other communication mediums with your office
- Medical advice for your patients’ specific needs
Answer Frequently Searched Queries (FAQs)
Answer specific questions like you do in appointments, but in blog form, such as:
- Why do I have stomach cramps when i first wake up?
- What causes pregnancy insomnia?
- What can I expect at my first pregnancy appointment?
Provide “Online Bedside Manner”
Patients need to understand and feel understood. They need to feel like you have empathy toward them and their medical issues. You know this because you’re already a medical professional. How do you accomplish those things during appointments? Share the same information you’d share in-person to enhance your bedside, but in blog form, such as:
- Answering common concerns with positivity and a hopeful outlook
- Reassuring patients about their questions
- Providing helpful ways for patients to think about what they are experiencing
- Giving encouragement
Share Information From Your Blog From Reputable Sites To Empower Responsible Research.
In your blogging content, cite studies, articles, blogs and websites from the most reputable sources, such as:
- The American Dental Association for dentists
- ACOG for Ob/Gyns
Highlight and Recognize Medical Staff
Highlight medical staff (physicians, nurses, front desk employees, etc.) by writing any of the following:
- Personal health tips
- Community activities
- Research of personal interest
- Noteworthy news
- Recognition, i.e. birthdays, anniversaries, etc.
Tell Your Story
Why does your medical practice exist? How do you make the world a better place? Zoom out from time to time and think about why you do what you do, not just how and what you do. Do you help educate your patients so they become healthier individuals in the long term? Do you empower women to be more confident and strong as human beings? Do you promote lifestyle wellness? Why do you exist? Tell your story.
Already have some ideas we didn’t share here? Do you have other tips for those starting their blogging journey? Share them in the comments below!
Expio Digital Marketing has helped dozens of reputable medical offices with their digital marketing. Contact us to learn more about our marketing services.