Assuming In Extremes About Social Media Isn’t Good For Anyone

Joshua Social Media

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won’t be the silver bullet that creates and grows your business. On the other hand, if you’re not online as …

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

Joshua Social Media

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants–here’s how drill down on your company’s biggest differentiator (or, “guacamole”). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won’t. Same thing holds true for spaghetti …