Micro-Stories, Marketers Ruining Social Media and the Friend Who Keeps Calling

Joshua Expio Values

Be a master of context In the elevator, at the gym or in line at the coffee shop, there’s a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn’t. They’re posting information to one person in one place in one moment. Become a master of context. What’s the weather like? What …