Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms’ Impact From relationships to how we choose our next meal, Social Media has woven itself into the fabric of mankind. Overkill much? We don’t think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever… The Facts If Facebook were a country, it would be the third …
I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos
This was the case recently for a veterinary clinic. They found themselves looking for creative ways to generate beautiful looking posts, but lacked the necessary photos. They reached out to us for help. My team and I had lots of ideas for posts, but as we began to discuss ways for taking photos at the vet, we realized it was going to …
Understanding Facebook Check-Ins for Page Admins
UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. How do users check-in? Facebook users can find places nearby using the Facebook app on their smartphone. From your app menu, they tap Nearby Places to see a list of places nearby. What’s the value …
Facebook Post “Reach” Is Declining and What to Do About it
Consider “Boosting” Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline. Some see this as a negative, but it’s not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they’ve decreased the ability of brands to …
More Interesting Facebook Ads in One Simple Step
Facebook is giving users the ability to customize the kind of ads they see. If they don’t like it, they can now tell Facebook and Facebook will try again with another ad it thinks you might like more. This doesn’t mean ads are going away, or will appear less often, however. It just means you have more control of the …
This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks
This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter. These tips are on par and really helpful. We’ve been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are …
Matthew Effect: Key To Facebook News Feed
About the AuthorJoshua TwitterWriter, SEO, Coffee Swashbuckler"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."Gospel of MatthewCustom Selected News FeedIn his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a more-lengthy opportunity, it ...
Facebook Ads: What’s Different About Boosted Posts? (Excerpts)
Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user’s News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios?
Thoughts on Facebook Reach Decline? (Excerpts)
Is Facebook on the decline? There are many opinions out there, but I’ve shared screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes…
How To Attract Influencers, Not Freeloaders, In Facebook Contests
How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your …
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