5 Evidences that Prove Social Media is Making Business Better

Joshua Social Media

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That’s easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it’s awesome. About 50% of companies say …

Assuming In Extremes About Social Media Isn’t Good For Anyone

Joshua Social Media

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won’t be the silver bullet that creates and grows your business. On the other hand, if you’re not online as …

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

Joshua Social Media

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants–here’s how drill down on your company’s biggest differentiator (or, “guacamole”). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won’t. Same thing holds true for spaghetti …

The Little Big Things by Tom Peters (Recommended)

Joshua Social Media

Expio staff are always looking for a great resource. This is a book that inspires actions that shape the best industry principles, uses and philosophies and produce a healthy and vibrant company tactic. We recommend The Little Big Things 163 Ways To Pursue Excellence. Peters gives fresh insight into the small things that make companies great. Often infused with his …

Marketing Is Dead

Joshua Social Media

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed …