A Great Facebook Page Is Engaging, Not Merely Likes

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The Quality of a Click Isn’t 1:1 http://vimeo.com/71025901 The value of a click isn’t 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you …

Assuming In Extremes About Social Media Isn’t Good For Anyone

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Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won’t be the silver bullet that creates and grows your business. On the other hand, if you’re not online as …

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Our Business Core Values – Andy Roller

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Transcript: From the beginning, our approach has been to give meaning, dignity and fun to our work. We want to provide a great place to work for our team members. We want to create engaged people who create engaged customers and constituents on behalf of the people we serve, the people who become clients. We contribute to our economy and …

5 Reasons Why We Shudder at the New Rippln App

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You may have heard about a new so-called viral App called Rippln – you may have even been invited to join the “inner circle”. Well, it’s not viral yet. A video posted on YouTube boasts that users can become part of the beginnings of the next Facebook and make millions off of its success. They even claim that soon, the …

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[Client Exhibit] WRCA Rodeo Documentary

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About The Project We’ve been privileged to work with the Working Ranch Cowboys Association on a Pro Package level for the past year. One project, in particular, we’ve been excited about during that time is the new WRCA Rodeo Documentary. Our goal has been to raise awareness of the benevolent arm of the association: an active scholarship student program, and crisis fund …

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

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happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants–here’s how drill down on your company’s biggest differentiator (or, “guacamole”). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won’t. Same thing holds true for spaghetti …