Why Invest In SEO? Quick Facts

Why SEO? - Expio SEO - Amarillo, Dallas Texas

You’ve received phone calls, emails, and maybe even watched commercials on YouTube, television or your iPad. SEO, Search Engine Optimization, has become a big deal. With Social Media already new for many businesses, adding another new marketing practice into the mix can be dizzying. We’re here to give you valuable insights into SEO rise to popularity and importance among digital marketers.

  • 96% of consumers/ buyers start with search; 77% never go past the first page.
  • Your competitors are doing it. If you’re not improving your position, you’re losing ground to competitors who are.
  • It works. If you focus on optimal user experience and employ updated, ongoing SEO strategies, you will be rewarded with higher positioning and organic traffic.
  • It’s not going away anytime soon. Search engines are only growing in popularity, and widespread use.
  • Cost-effective compared with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program. PPC can drive revenue and social media is important for your image, but organic SEO remains the foundation of a successful conversion-driven marketing strategy.
  • Market share. 80-90+% of customers now check online reviews prior to making a purchase. This number is only expected to increase. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
  • Rise of mobile and local search optimization. The amount of traffic delivered to mobile devices now exceeds that delivered to traditional desktop devices.
  • Unhealthy business profiles are damaging. Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given high importance in terms of their impact on your rankings.

If we could leave you with one more thought, it would be this: SEO isn’t going away. Companies that test their ability to implement an SEO strategy will at the least gain experience. SEO is obviously hugely important to the customer journey when taking into account the data. Can your business adapt? Expio is here to help. Contact us today, we’ll even throw in a free assessment. Start by filling out a contact form, or emailing info@staging.expiodigital.com.

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