Facebook Page Admin

How To Admin/Manage a Facebook Page

Using Facebook as an Admin

If you’re new to using Facebook as a Business Page, managing a Facebook Page can be confusing. Facebook uses personal accounts to Admin business pages. Meaning, rather than logging into a business Facebook Page itself with a username and password, users must login to their personal accounts. So, login with your own Facebook account to get started. Once logged into their account, from the home screen of Facebook, you’ll see your Facebook Page somewhere on the sidebar. Click there and you’ll be able to access and manage the business page. NOTE: Anytime you visit the Facebook Page, you’ll automatically be managing the page once you’re an admin.

How To Admin/Manage a Facebook Page 101

 

Add Other Admins to the Page

  • Go to the Facebook Page timeline
  • Click “Settings” located at the top of your Page in the Admin Panel
  • Click “Page Roles” located in the lefthand column
  • Add the Admin of your choice in the space provided
    • If they are your Facebook friend, simply type in their name and their profile will pop up as an option
    • If they aren’t your Facebook friend, type in the email address associated with their personal Facebook account
      • They’ll get a notification in their Facebook Notifications now they’re an Admin
  • Click Editor to select a role from the dropdown menu
  • Click Save and enter your password to confirm

Admin Types and Their Differences

This helpful table provided directly from Facebook provides all the differences between the roles of Facebook Admins. An “Admin” is the ultimate level of authority on the page. Assigning a lesser role on the page can help secure your page’s functionality within the context of multiple Admin Social Media teams.

Facebook Admin Different Roles

Source: Facebook

“Use Page As” Admin or Personal Accounts

As an Admin, by default you’ll be able to post as the page directly from the Timeline of the Facebook Page, as shown below. Be aware, it is possible to engage the post as your personal Facebook account too. You can switch who to “Use Facebook As” with the dropdown located at the top of each post. You’ll see this dropdown option on every post from the page.

Facebook Page Timeline How To

Posting as an Admin & Different Post Types

There are several different kinds of posts types you can use on Facebook, from simple text to video.

Text Only Posts

Typing a message is as easy as sending an email on Facebook. Simply write your message and click post. You’re post is now going to be added out to a portion of your followers. This is called Reach.

Text Only Post Facebook Post

Photo Posts

Add a photo, or multiple photos to a post.

Photo Post

Link/Feature Image Posts

If you’re post includes a link, Facebook will automatically scrape the page you’ve linked and suggest at least one photo to use as a feature image. The Feature Image will appear in a box connected to the description of the page that’s linked.

Link Post Feature Image

Video Posts

Video can be uploaded to Facebook as a post, just like YouTube. Add basic information like a title and description, and post away. Video plays automatically with no sound each time a user scrolls up to view the video.

Video Post

Measuring Engagement

Engagement comes in many forms. To get to know the basics of Facebook, Admins should get familiar with likes, comments and shares. These are the basic components of Facebook analytics. When you’re ready to go a little deeper into Facebook analytics, Admins can access many more metrics for video, and page-level insights, i.e. Unique Daily Engaged Users. Though Facebook provides many trends, these can be misleading. Trends are based on week-to-week metrics. We suggest using Facebook’s export tool to track more in-depth analytics, month-to-month and yearly.

How to Export Data from a Facebook Page:

  • Click on Insights from the Admin Panel
  • Click Export on the top lefthand side
  • The menu below will give you the option to export into a file either page data or post data
  • We recommend exporting page data each month to track unique engaged users
  • There’s a lot of data in these exports, varying from daily likes to page hides and unlikes

Facebook Export Insights Data

Have another question we didn’t cover? Let us know.