Facebook Ads: What’s Different About Boosted Posts? (Excerpts)

Joshua Expio Values

Did you know there are several different kinds of Facebook ads? Traditional Facebook ads appear on the sidebar. On the other hand, boosted posts appear in the user’s News Feed. This is a critical difference. So, which should you choose and why? Is there a good strategy to keep in mind for using them in different scenarios?

Traditional Facebook ads appear in the user’s sidebar

Boosted posts appear in the user’s News Feed