In a recent study from iMedia Connection said more than $118 billion is set to be spent on content marketing this fiscal year, proving that businesses are beginning to usher storytelling into their strategies at a record-breaking pace.
There’s something powerful about content in this digital age. This new research is telling marketers a clear message: consumers are looking for great content. How do you deliver great content that’s capable of captivating the consumer with something new, something they can grow to love? This content-driven focus gives businesses the opportunity to create value creatively, including startups and medium-sized brands. Create great content, that’s the bottom line.
And don’t be fooled into thinking great content marketing is for large brands alone.
Did you know that the 23 million small businesses in America account for 54% of all U.S. sales? Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s? While big business has eliminated four million jobs since 1990, small businesses added eight million (Social Media Today).