light trails on rush hour traffic at night

How Clients and Agencies Should Treat Each Other

Jody Reynolds Expio Values Leave a Comment

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities [x_author title=”About the Author”] Sometimes what goes around really does come around.  We had a client that started out a great fit with Expio. There was mutual respect and great communication.  Then, leadership changed on their end, and suddenly we found ourselves challenging …

Andy Roller speaking in front of an audience.

How to Get People to Answer Emails, Make Decisions and Be Responsive

Jody Reynolds Expio Values, Sales, Tech Leave a Comment

Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable …

woman on laptop

How to Be a Rockstar Intern

Jody Reynolds Expio Values Leave a Comment

16 Key Steps For Landing a Great Internship and Making the Most of It. [x_author title=”About the Author”] In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened …

Chart and magnifying glass

Does Your Agency Make You Feel Like an SEO Expert?

Jody Reynolds Expio Values, Online Search (SEO), Reports Leave a Comment

If You Don’t Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. [x_author title=”About the Author”] So, how’s it going with your SEO monthly reports? If you’re an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part …

9 Tips for Virtual Meetings That Actually Kick Butt

Jody Reynolds Expio Values, Tech 1 Comment

During self quarantine, excellent communication and time management are important. Here are some ideas for improving your next virtual video meeting. [x_author title=”About the Author”] Most of us are working from home during the COVID-19 pandemic. But, are we keeping up regular communications with our teammates, clients, business partners and others who play an important role for our work? ?  …

Working from home

Defeat Quarantine: 3 Marketers Share Their Productivity Hacks For Working At Home

Jody Reynolds Expio Values, News Leave a Comment

How to stay focused when working from home: Tips from Expio leadership. [x_author title=”About the Author”] We’re all now dealing with scary, uncertain times, and social distancing is completely upending our normal routines. During this nationwide quarantine, many of us are being asked to avoid the office to prevent the spread of COVID-19. Yet, for those of us in marketing, …

Ideas For Our Clients During COVID-19 Pandemic

Jody Reynolds Expio Values, News Leave a Comment

Let’s protect our teams and best serve those in greater need. Like you, I’m watching the most recent updates on COVID-19 and thinking of so many friends who are struggling through this time. Yes, at Expio we’re working from home, keeping our distance, and washing our hands. We will continue to work hard for our clients, especially those who are …

Expio Recommends Ways to Be More Creative for Clients

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Jody Reynolds Expio Values 1 Comment

Creativity isn’t just for designers. And it’s in demand by clients. [x_author title=”About the Author”] If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your …

Creativity is in high demand by your clients.

A Marketing Agency’s No. 1 Priority: Providing Creativity

Jody Reynolds Expio Values 1 Comment

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. [x_author title=”About the Author”] We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect …

Why it pays to hire a team of experts to handle your digital marketing strategies.

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

andyroller Content Marketing, Expio Values, Social Media, Websites and Apps Leave a Comment

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing [x_author title=”About the Author”] At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us …