Why Physicians Should Begin Blogging Now

Why Physicians Should Begin Blogging Now

Joshua Blogging Leave a Comment

In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I’m A Medical Professional… Why Should I Blog? In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about …

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage Expio Digital Marketing Blogging

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage

Joshua Blogging Leave a Comment

Your Brilliant Blog Piece May Be Undermined By These Common Blunders I’m emerging from a fresh round of blog edits here at Expio HQ. Fresh on the mind are the common blogging mistakes we all make. Even the best marketers and bloggers make them. Whether keeping header capitalization styles consistent or not using consistent comma rules, you’ve probably slipped into …

What is a good performing ad and how to know - Expio Digital Marketing

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

Joshua Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media Leave a Comment

With $100 you can reach thousands of people. That’s pretty amazing, right? The marketing tools of today are within a click’s reach, and they boast incredible numbers. With Facebook, $50 and a click of that “Boost” button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media …

Brand or sell? Entice or inform? Taking a Topical Approach to Blogging - Expio

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

Joshua Blogging Leave a Comment

Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our …

6 Strategies for Writing Great Business Blogs - Expio

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

Joshua Blogging, Content Marketing 1 Comment

There are thousands of new business blogs being published online everyday. To earn a new customer from blogging as a business, it takes strategy, and attention to detail. Competition is fierce. And the “noise” is loud. Attention from readers is hard to come by. If you’re writing new blog content for an agency, or your own business, this post is for …