Smart Content Marketing & More
In This Post: News about Google’s first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say …
In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I’m A Medical Professional… Why Should I Blog? In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about …
Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic …
During self quarantine, excellent communication and time management are important. Here are some ideas for improving your next virtual video meeting. Most of us are working from home during the COVID-19 pandemic. But, are we keeping up regular communications with our teammates, clients, business partners and others who play an important role for our work? ? It’s more important than …
How to stay focused when working from home: Tips from Expio leadership. We’re all now dealing with scary, uncertain times, and social distancing is completely upending our normal routines. During this nationwide quarantine, many of us are being asked to avoid the office to prevent the spread of COVID-19. Yet, for those of us in marketing, advertising and other creative …
Let’s protect our teams and best serve those in greater need. Like you, I’m watching the most recent updates on COVID-19 and thinking of so many friends who are struggling through this time. Yes, at Expio we’re working from home, keeping our distance, and washing our hands. We will continue to work hard for our clients, especially those who are …
Businesses shouldn’t leave this important task to chance. It’s much easier to waste money than many think. Knowing how to measure ROI and reducing costs are reason enough to put your Facebook ads management in the best hands. I’ve seen it many times… A small business owner attends the latest-and-greatest seminar and learns that Facebook is an important piece of …
Clayton Johnson over at The Hoth has done an excellent piece about this topic, so we’ll leave this here for you to read… However, I’ll add that the Expio SEO team follows those same steps nearly to a tee with each client of ours. We have a saying around the office: you pay for electricity at each location; you should be …
