Gaining balanced perspective for online creativity
Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong.
A presence won’t be the silver bullet that creates and grows your business. On the other hand, if you’re not online as a brand, it doesn’t mean you’re destined to fail.
“The answer lies in how we view their [the customer] worth in the customer ecosystem. We assume extremes: There networks [Facebook, Twitter or Pinterest] will either make us or they are completely irrelevant. The problem is in our perspective.” – Brian Solis, Founder, Altimeter Group
Do good work. Be genuine. Listen to your constituents.
What do they want from your brand? How can you make your presence on Facebook or Twitter an added value to your customers? How can you shape the experience you want your core following to have on your Facebook Timeline, or Twitter Feed?
These are the types of questions that will begin to build a good perspective while generating social media strategy for your business. When it comes down to it, perhaps the advent of social media is beginning to force leaders to reconsider how they do everything, not just social media.
It will take a profound change in your culture if you’re not there already. You’ll have to evaluate whether your products or services (from the foundation to the top functions) even have the capacity to meet the criteria of the questions above.